CCB 2.0 老喬流水帳

訪問TiVo錢大衛

昨晚在TGC (TiVo) Taiwan和奧美公關的安排下, 我與TiVo台灣的董事長錢大衛先生做了個訪談.

TiVo在日系DVR品牌夾殺之下, 仍選擇台灣作為亞太區服務據點的第一站. 大衛(這是他的本名)說這跟他的台灣成長背景有關. 在美國, TiVo已是家庭娛樂設備之首選, 每逢聖誕節或是shopping season, TiVo也已經成為最受歡迎的禮物. 台灣適逢FIFA世足熱潮, TiVo也強力進行促銷, 並推出試用活動.

這次訪談, 其實在前一晚才臨時決定, 大衛很阿殺力地答應受訪, 令我受寵若驚. 我是一個幸運的TiVo試用者, 愛用者, 現在我兩個兒子也是. 面對大衛, 我是以一個用戶的心情, 直接和老闆對話. 大衛也非常有耐心地回答每一個問題. 我感覺大衛是一個有耐心與毅力的領導者, 訪談之間他一再強調TiVo與用戶長期關係的經營, 和許多台灣OEM廠商的心態, 是比較不一樣的.

訪談內容主要包含了TiVo對於家庭收視的影響, TiVo的商業模式, TiVo未來的服務等等. 我將訪問剪輯成兩段, 第一段主要談TiVo的由來, 大衛看IPTV的發展, 還有對於電視廣告的看法. 第二段則是由Yoshigi和Vista提問有關TiVo新功能(TiVo ToGo), 以及與Independent content provider 的合作 (TiVoCast). 我對於大衛熟知資訊科技發展與網路使用習慣, 深感佩服, 另外也很驚訝地從他口中談到Web 2.0概念在TiVo上的應用 (TiVo *Tag* Search).

Interview w/ Ta-Wei Chien, President, TGC (TiVo) Taiwan

TiVo Taiwan Interview: Part I (23:07)

TiVo Taiwan Interview: Part II (14:19)

這裡可以下載這兩段訪問: (part I | part II)

FIFA + TiVo 安啦

跟棒球經典賽一樣, 現在有了TiVo, 世足賽期間, 真是放了一百個心, 到處趴趴走也沒關係. 回到家一開電視, 隨時可以看重播, 還可以快轉廣告, 重複播放精彩畫面.

台灣TiVo在我們幾位老賊建議下, 也展開世足賽推廣專案, 老實說好像價格沒有什麼優惠, 推廣專案也不知道它在說什麼, 其實就是try & buy啦. 我覺得東西好用最重要, 另外還可先上車後補票, 反正先裝了再說, 30天不滿意就退, 滿意就留下來當二房 :-P  --> 參加試用

Someone Has to Pay for TV. But Who? And How?

(via May-07-2006 NY Times)

From time to time you see silly thing like this. This time from Philips:

The design (new TV remote control) appears to threaten the inalienable right to channel-surf during commercials or fast-forward through ads in programs you've taped....the proposed design would uphold the right to avoid commercials, but only for those who paid a fee. Those disinclined to pay would be prevented from changing channels during commercials. If the viewer tried to circumvent the system by recording the program and skipping the ads during playback, the new, improved recorder would detect when a commercial segment was being displayed and disable the fast-forward button for the duration.

....If the television industry embraced M.H.P., broadcasters could insert special signals to immobilize the remote control during commercials.

Most of the time innovation lowers the barrier for consumers. This time they create one.

In the article there's fact about TiVo:

...has 4.4 million subscribers. Davina Kent, a TiVo vice president, said that when its customers watch recorded programs, they skip 70 percent of the commercials...next year, you'll see significant decline in TV ad spending as a result of digital video recorders.

But on the other hand, I don't mind watching funny ads with creativity or anything that interest me.

...read on

TiVo Blog

TiVo Blog. Powered by Typepad.

台版近日推出.美版TiVo Blog Policy:

Guidelines for Posting on TiVo Blog:
By submitting my comments and by participating in the TiVo Blog, I agree to allow TiVo Inc. to use my name and comments in whole or in part for publicity purposes on the TiVo Website or other promotional materials without further permission or compensation. I understand that my submitted comments becomes property of TiVo Inc. and will not be returned, and that I release all rights and claims to the content submitted for the TiVo Blog. I also state that the content submitted is of my own original creation and style and acknowledge that my comments will be subject to review by TiVo and edited in whole or in part by TiVo prior to publication.

Come on....這不也是老美的Internet Cencorship?

 

無論如何, 再次感謝台灣TiVo贊助2006 BoF.

KFC Secret Code

See snapshot on the right | KFC Promo Website. This is surely eye-catching. Use your DVR, in my case, my TiVo, to record this ad (in many cases, we ignore / delete the ad though) and then playback it in slow motion. You will find a secret code at the end of the ad and it's for a free buffalo snacker sandwich (US only). There is also a flash film on the website too so you can get that code too.

If this case becomes successful, let's see how many similar ads will be shown during superbowl, world-cup...

(zh-tw) 很多綜藝節目都有所謂"答案就在影片中"的玩法, 肯德基這招又翻新啦! 東森購物可以多學學!

The TiVo Category

After meeting with TiVo / TGC Taiwan, I am now adding a TiVo category on my blog as of today. I will begin to do the follow-up report on my personal TiVo experience, news about TiVo, the TiVo corporate insight, and issues related to TiVo community here in Taiwan / Greater China. I will also provide my personal views on IPTV(?) in this category, as I see it the next big thing on the Internet.

I have been given a TiVo to play with on early Jan.  this year and thanks to Ogilvy Taiwan and TGC Taiwan. I was a TiVo user while in the States and love to see a localized TiVo service is happening in Taiwan. My family is also excited about my ability to stop the 7 o'clock news or any show on the Cartoon Network. Anyway My TiVo report will be on a weekly basis. Stay tuned.

(zh-tw)我將在這個blog上面開一個TiVo專區, 寫一些有關於我自己使用TiVo的經驗, TiVo最新消息, TiVo公司的內幕消息, 台灣及大中華區TiVo用戶的最新動態...我也會寫寫有關IPTV的想法. IPTV可能是Internet下一波的熱門話題吧!

奧美還有TGC Taiwan在今年一月初給了我一台TiVo來試. 我也越玩越有心得, 全家老小也對於我能停止新聞或是卡通感到興奮. 未來我每一週都會提供TiVo相關報導.

FYI Fred的網站上已經有精彩的討論.